Find it opportune to achieve this goal because the sales team found that the blog converts x more leads than PPC campaigns. If we go back a little in time and think about I want more money we notice that although the major objective has remained the same it is preceded by a series of steps to follow and a set of microobjectives to achieve. Structurally by understanding and learning what SMART.
Means the process of achieving the major business objective must look like this I want more money. How do I get more money I need to increase sales in the company. How do sales increase Job Function Email List in the company I need to sell more products/services. How do I sell more products/services I need to attract more customers.
How do I attract more customers I need to locate the most effective conversion channel of the company. What is the most effective conversion channel in the company The blog section is the most effective channel. Why is it the rate x higher than that measured in PayPerClick campaigns and attracts monthly visitors of which become customers.