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Nowadays, the most discussed platforms for selling goods are marketplaces, for example, Ozon or Wildberries. Probably, there are no people left who have never ordered anything on these sites. You can buy anything there - books, spices, a tracksuit and even furniture for your apartment. In this article, we will tell you what marketplaces are, how these platforms work and what goods can be sold on them.
What are marketplaces?
A marketplace is a full-fledged online store or, as it is also called, an online megamarket with its own warehouse and delivery, which cooperates only with companies and places their goods on itself. This platform is often confused with aggregators and message boards, which also publish offers from different sellers on their resources, but their system of work is very different. For example, individuals can place their orders on message boards for free, and pay only for advertising the ad.
How sellers list their products on marketplaces
All marketplaces charge a commission for social media marketing service publishing offers on their platforms — from 5 to 15%. The size of the commission depends on the specific marketplace and the type of product, as well as on the promotions that the platform itself holds. Logistics can be organized in three ways:
The seller uploads product cards to the website and transfers them directly to the marketplace warehouse. When the buyer places an order, the platform employees themselves pack the product and deliver it to the client.
The site functions as a showcase for goods, and the seller himself is responsible for storing and delivering the goods.
The seller places his product on the website. When an order is received, he transfers it to the marketplace warehouse, which delivers it to the designated address.
You can view information about orders, quantity of goods and sales statistics in your personal account, and also independently respond to customer requests and ask questions to technical support.
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發表於 2024-11-9 18:49:54